You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing David Hawkins.
ANA has found 2 results for you, in 205 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The dilemmas of the durables researcher

The Durables industry is considerably less researched than many others, such as fast moving consumer goods. It is a competitive one nevertheless, and research has, or should have an important role. Moreover there are some problems which are more or...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: David Hawkins
June 15, 1992
×

Citation

Hawkins, D. (1992a, June 15). The dilemmas of the durables researcher. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-dilemmas-of-the-durables-researcher


Research papers

A review of pros and cons of centralised research in manufacturing companies

Several different organizational forms for a multinational manufacturing company are examined, and the implications of these different structures for the nature of the marketing research function: in particular the degree of centralization or...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: David Hawkins
June 15, 1988
×

Citation

Hawkins, D. (1988a, June 15). A review of pros and cons of centralised research in manufacturing companies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-review-of-pros-and-cons-of-centralised-research-in-manufacturing-companies